A hybrid approach brings 12 locations into one unified network for Dixie Plywood and Lumber Company

From left, Susan Speros and Heather Radtke of Speros with Bobby Awtrey and Danny Simmons of Dixie Plywood Co.

From left, Susan Speros and Heather Radtke of Speros with Bobby Awtrey and Danny Simmons of Dixie Plywood Co.

According to the U.S. Census Bureau of the Department of Commerce, construction spending is trending up. The first 10 months of 2014 saw more than $800 billion in construction spending, up nearly 6 percent from the same period in 2013. October 2014 spending (seasonally adjusted) was up 1.1 percent from September 2014 and up 3.3 percent from September 2013. New residences and businesses also increase demand for furnishings and trim.

All of that is very good news for companies like Dixie Plywood and Lumber Company, a wholesale distributor of plywood, lumber, building materials and specialty products to lumber dealers, professional craftsmen and architects/building designers. Celebrating 70 years in business, the Savannah, Ga.-based firm has become one of the country’s largest independent distributors of building materials.

There are two primary keys to this kind of success: (1) deep sourcing (Dixie Plywood has relationships with more than 70 major suppliers); and (2) premium communications (a Toshiba customer since 1996).

When your primary business is to connect suppliers and buyers — handling more than 100,000 calls per month — the business phone system has to be right. It has to enable all 250 users to be productive and effective, wherever they are. And since the company’s 12 locations are spread across five states in the hurricane-prone southeast, the phone system also has to provide for survivability.

To meet those needs, Heather Radtke of Speros ( recommended a hybrid solution that integrates cloud-based and on-premises communications from a single vendor. Since the company was already a Toshiba customer and could reuse existing phones with the new system, Toshiba was a natural fit. Dixie’s business phone system now includes:

  • Toshiba’s VIPedge® cloud-based business telephone solution
  • Toshiba’s IPedge® on-premises IP business telephone systems
  • Toshiba’s Call Manager unified communications
  • IPMobility, Call Manager Mobile and Follow Me mobility applications
  • Unified Messaging for a single inbox for email and voice messages
  • Redundancy for disaster recovery
  • Enterprise Manager for browser-based remote administration
Susan Speros of Speros shows Bobby Awtrey how to use Unified Messaging to receive his email and voice messages in a single in-box.

Susan Speros of Speros shows Bobby Awtrey how to use Unified Messaging to receive his email and voice messages in a single in-box.

“Accessibility is essential in our industry,” said Bobby Awtrey, Corporate Director of IT Services for Dixie Plywood. “We stock millions of dollars in inventory for next-day shipping, and we specialize in special orders — everything from the usual to the hard-to-find. Providing the best customer service requires that we have reliable communications at all locations — or from anywhere — all the time.”

Toshiba’s Hybrid Cloud Networking delivers. For example, users can:

  • Click from their computers to dial, answer calls, transfer calls, check the status of colleagues before calling them, and send instant messages. The blending of voice with text is ideal for communicating (and documenting) complex order details, such as dimensions, engineering specifications, SKUs and prices.
  • Collaborate across locations — spread out from San Antonio to Miami to Charlotte — just as easily as with colleagues in the same building. It’s easier than ever to connect with another site that has the specialty product a customer is seeking or transfer customers to the best site for their needs.
  • Use their smartphones and tablets as extensions of the Toshiba phone system and have calls follow them wherever they are, even during an outage. Whether staff are around the building, in the warehouse or at a customer’s site, calls get through, along with access to the calling capabilities they have at their desks.
  • View, save and share emails, faxes and voice mail in one inbox to save time and avoid missed messages. When customers are calling to make inquiries, faxing POs and plans, and emailing specifications, managing these diverse communications in one place vastly improves efficiency and customer service.

With VIPedge cloud-based communications, the company’s locations across the southeast now connect much like one location — with easy extension-dialing, a user profile that follows you when visiting other locations, and the ability for sites to provide backup for each other, if necessary. During an outage, calls can be automatically redirected to any other phone number, such as a user’s mobile phone or home phone. Business keeps rolling, even when the power isn’t.

Heather Radtke of Speros helps Danny Simmons of Dixie Plywood Co. take his Toshiba business phone mobile.

Heather Radtke of Speros helps Danny Simmons of Dixie Plywood Co. take his Toshiba business phone mobile.

“Toshiba’s Hybrid Cloud Telephony solution connects our business telephone solutions together so our employees can communicate more effectively with our customers, dealers and each other,” said Danny Simmons, PC and equipment specialist at Dixie Plywood. “With hybrid cloud and on-premises communications, we’re well positioned as we go into our second 70 years in business.”


Success Story At a Glance

Customer:    Dixie Plywood and Lumber Company

Business:     Wholesale distributor of plywood, lumber and building supplies

Locations:    Headquartered in Savannah, Ga.
                        12 locations from Texas to Florida to North Carolina

Dealer:          Speros (, Savannah, Ga.
                        Authorized Toshiba Dealer since 1995

Solution:        Toshiba’s IPedge cloud-based business telephone solution
                        Toshiba’s IPedge on-premises IP business phone system
                        Toshiba’s Call Manager unified communications
                        Toshiba’s mobility applications
                        Unified Messaging – Single inbox for email and voice mail
                        Redundancy for disaster recovery
                        Remote, browser-based administration

Results:        12 sites brought into one unified network
                        Improved internal and external communications
                        Survivability during storms and power outages

 For more information, visit: 


Full business phone features plus advanced contact center capabilities — all insuccess-stories one compact server

Toshiba’s contact center applications — automatic call distribution (ACD) and reporting — have traditionally been delivered on a dedicated server working with the Toshiba business phone system.  Now, Toshiba’s IPedge® Virtual Server delivers the capabilities of Toshiba’s IPedge business communications system plus contact center capabilities all in one compact server.  This integrated solution makes it simpler than ever to run an efficient and effective contact center.

Linux®based IPedge business communications and Windows®based contact center applications reside on the same server in a VMware® virtual environment.  One server to deploy, one vantage point for system management — for a simpler network, easier administration, easier licensing and lower cost.

IPedge Virtual Server — IPedge Business Communications

Preloaded with advanced features right out of the box

IPedge Virtual Server — Contact Center Features

Fast, efficient and cost-effective customer service for organizations of all sizes

  • Advanced call routing based on caller ID, agent skills, account number, time or date, and more
  • Multiple call distribution methods, such as skills-based, round-robin, and preferred or priority agent
  • Multiple group agent login so agents can answer calls for multiple agent groups
  • Intelligent announcements, informing callers of place in queue, estimated time to answer and more
  • Interactive voice response to gather and validate caller input and trigger predefined responses
  • PC integration to manage calls from a computer, synchronized with your operations, CRM or contact software
  • Reports and wall displays to analyze agent performance, group activity and system status
  • Network ACD to enable multi-site contact centers to work together as one integrated call routing system
  • Multimedia Web callback and chat initiated from the company’s Web site

Get Toshiba’s IPedge Virtual Server for yourself.  It’s easy.

There’s just a single license file, activated once for IPedge, ACD and reporting.  With enterprise-wide, Web-based system administration, your telecom manager can securely monitor and manage all of these applications from one Enterprise Manager interface with one login — from anywhere locally or remotely, using a Web browser.  It is that simple.


At the Westminster of cloud computing, Toshiba’s Hybrid Cloud Networking Solution is the Judges’ Top Pick



“TMC is proud to recognize Toshiba as a leader in the advancement of cloud computing with the 2014 Cloud Computing Product of the Year Award.  Toshiba is honored for its achievement in bringing innovation and excellence to the market.” Rich Tehrani, CEO of TMC, parent company of Cloud Computing magazine

This best-of-breed honor went to Toshiba’s Hybrid Cloud Networking solution, which brings on-premises and cloud-based business phone systems and solutions together into one companywide network that delivers a seamless user and caller experience.

A hybrid approach to business communications reflects a growing reality — that successful organizations of any size may run on a diversity of processes and platforms.  That’s as true of business communications as it is of computing.  You want to extend the value of legacy investments while capitalizing on the new.  Existing and emerging technologies must coexist.  In a perfect world, they also work harmoniously together.  With Toshiba, you know they do.


Consider this scenario, which might look familiar… Perhaps your business installed a digital-and-IP phone system at its original location 10 years ago; then deployed pure-IP phone systems at new locations that opened within the last few years, and then embraced cloud telephony in the last year to support satellite locations and remote workers.


Toshiba customers can get all three of these phone system options from one trusted source.  It’s easy to see the advantages of having one phone system vendor — economies of scale, minimal training, a single point of contact — but the real story here is that these on-premises and cloud-based options can be integrated into one cohesive, companywide phone network.

A hybrid networking approach extends the value of your existing phone systems, enables you to mix and match phone systems to suit the needs of each location, and supports on-demand expansion without making you buy more than you need today.

With Toshiba’s Hybrid Cloud Telephone Solution, you can network up to 128 systems, including one VIPedge® cloud solution and a mix of IPedge® and Strata® CIX systems.  For instance, you can use on-premises IPedge at larger sites or those needing more IP features, on-premises Strata CIX at sites that still use digital phones, and VIPedge to serve new locations that need the flexibility and on-demand growth of a cloud-based solution.   Advanced call processing features use the same Toshiba IP core — IPedge Application Server or VIPedge Application Service — to work transparently across the network.


If your organization could run more productively and effectively if you had one unified network serving all locations, find out what Toshiba’s award-winning Hybrid Cloud Telephone Solution can do for you.  It’s available from Authorized Toshiba Dealers nationwide.

For more information, visit:



Redefining unified communications with visibility and interworking across Toshiba phone systems and third-party devices — including smartphones, tablets, and Windows and Mac computers

UC SmartphoneToshiba’s UCedge™ redefines unified communications with visibility and interworking across Toshiba phone systems and third-party devices — including selected smartphones, tablets, Windows® and Mac® computers. Toshiba’s UCedge client empowers you to access unified communications from anywhere using a mobile or desktop device, with consistent features and functionality across devices.

The next step in Toshiba’s unified communications portfolio

UCedge is based on HTML5 technology that enables code portability across devices so that features and functionality are the same on different device types, including mobile and desktop devices, including many mobile phones from Apple, Samsung, HTC, Motorola, Sony and LG, and tablets from Toshiba, Apple and Samsung.

In addition, UCedge has advanced features beyond the earlier Toshiba UC clients, such as mobile tablet integration, federation (for sharing presence and instant messages with external users), desk phone pairing, consolidated history for calls and instant messages (stored in the cloud), a built-in softphone for all supported device types and more.

UC Tablet


Be more productive, from anywhere

  • Save time. Quickly find and call colleagues without having to remember their extensions. Just find the person’s name/image, and click to call. You can see the status of UCedge users on the Toshiba phone system and even external users (via federation) before you call them.
  • Save money. Make calls from your mobile device through the office phone system over Wi-Fi® data service (or other wired/wireless IP-based data service rather than the cellular network, when possible). Make international calls from your cell phone at landline rates, optimized by least-cost routing through the office phone system.
  • Get more done. Work from anywhere using personal or business mobile devices as a business phone extension. Manage office voice mails easily and quickly with a visual interface on a mobile device.
  • Provide superior service. Give customers, suppliers and colleagues one number at which to reach you whether you’re in or out of the office. Your personal mobile device can perform as a business phone wherever you need it.
  • Collaborate more easily from anywhere. Communicate via instant messaging with colleagues who are busy or on the phone. IM individually, invite users to join a group IM session, or broadcast messages to a group. Easily stay in touch when traveling internationally.

UC CM LaptopBy using your personal or business mobile device as a versatile business phone, you won’t miss important calls, and you can collaborate with colleagues and customers quickly and efficiently — an obvious advantage for any business.

Get started today

It’s easy. Licenses for the UCedge client are provided as part of the VIPedge® cloud-based phone service or available as an option for the IPedge® or Strata® CIX premises-based phone systems. You only need one license, even if you log in from mobile and desktop clients.

For mobile devices with a data plan or Wi-Fi option, just download the UCedge client from Google Play™ or the iTunes® Store:

For Android™ devices:

For Apple® devices:

For Windows and Mac computers:


Get a headstart now on the solution that ultimately will redefine unified communications for Strata CIX, IPedge and VIPedge systems — with visibility and interworking across Toshiba phone systems and third-party devices — including smartphones, tablets, Windows and Mac computers. To find out more, contact your Authorized Toshiba Dealer today.


Banner-faqsHere are answers to the top questions we’ve been getting about this incentive program:

Trade-in old telephone systems for new business phone solutions? Deep discounts on digital phones and user licenses? Have you people gone mad?

Hardly. We just know it’s better for everybody if the Toshiba systems out in the field represent our latest innovations and are actively supported. Toshiba’s Value Plus warranty program offers a two-, three-, five- or seven-year manufacturer’s warranty on its various phones and systems, but many customers are using equipment much older than that. We’re glad our products stand up to long service life, but these customers are missing out on new capabilities that could really drive their businesses forward — and their success is good for us as well.

Who can take advantage of the “Trade Up with Toshiba” promotion?

If your organization uses a legacy Toshiba Strata® system, such as a Strata DK, Strata CTX or Strata CIX business telephone system, Toshiba is now offering some great incentives so that you can trade up to a current generation system — including our VIPedge® cloud-based business telephone solution, IPedge® pure IP business telephone system or Strata CIX converged digital/IP system.

What do we get if we upgrade to Toshiba’s cloud solution?

This is our sweetest deal. Get a free IP5531-SDL IP telephone for every Toshiba EKT, DKT or IPT1000/2000 series telephone or qualifying competitors’ telephone you trade in by March 27, 2015. We want to make it very affordable to move to cloud telephony.

What’s the deal if we upgrade to the IPedge on-premises phone system?

From now until March 27, 2014, for each Toshiba EKT, DKT or IP1000/2000 series telephone traded in and replaced with a Toshiba IP phone, you get up to 50 percent off the purchase price of an IPedge User License with Call Manager.

What if we want to reuse the digital phones we already have?

No problem. Choose the promotion’s option to migrate to a new Strata CIX670 with an IPedge Application Server. Your existing Toshiba DKT2000, DKT3000, DKT3200 and DP5000-series digital phones all work with this phone system. However, if you want to upgrade older Toshiba EKT, DKT, or IP1000/2000 series telephones, you’ll get a $50 discount for each one you trade in towards the purchase of a new 10- or 20-button DP5000-series business telephone.

What happens to the legacy phones we trade in?

Always environmentally friendly, your Authorized Toshiba Dealer will recycle your old equipment in accordance with all applicable laws, using only R2 or e-Stewards® certified recyclers. Of course.

Sounds great, but what’s the fine print to all this?

There are some terms and conditions, but no biggies. For instance:

  • You can only get as many free or discounted phones as your new system or contract supports.
  • You can’t get trade-in benefits on more phones than you trade up to.
  • Your Toshiba Authorized Dealer gets to keep your old phones.
  • The promotion for the cloud upgrade option requires a two-year contract.

Full conditions of the promotion can be found at

“Don’t miss out. The “Trade Up with Toshiba” program ends March 27, 2015, so call your Authorized Toshiba Dealer today.”



Have we got a deal for you. Four deals, actually.


If your organization uses a legacy Toshiba Strata® system, such as a Strata DK, Strata CTX or Strata CIX business telephone system, there has never been a better time to trade up. Take advantage of the latest technologies to improve productivity, cost and customer care. We’re offering four sweet deals to make it a not-to-be-missed proposition:

  1. Trade up to Toshiba’s VIPedge® cloud-based telephone solution and get a free IP telephone for each Toshiba EKT, DKT or IPT1000/2000 series phone you trade in.
  2. Trade up to Toshiba’s IPedge® on-premises IP phone system and get up to 50 percent off user licenses for Toshiba’s award-winning Call Manager unified communications for each legacy phone you trade in and replace with a Toshiba IP phone.
  3. Trade up to Toshiba’s Strata CIX670 R5 and App Server on-premises digital-and-IP phone system and get a $50 Trade-In credit for each Toshiba EKT, DKT or IPT1000/2000 series phone traded in.
  4. Trade Up to Toshiba’s Strata CIX100 R5 and App Server system from a legacy Strata CTX system and get a $25 Trade-In credit for each Toshiba EKT, DKT or IPT1000/2000 series phone traded in.


“The ‘Trade Up with Toshiba’ program gives existing Toshiba customers the opportunity to trade in their legacy Toshiba business telephone systems for affordable new systems, empowering them to choose newer, application-rich solutions that are right for them today,” said Brian Metherell, vice president and general manager of Toshiba America Information Systems Inc., Telecommunication Systems Division.

Why would we do this? Why offer irresistible incentives with giveaways and deep discounts? The answer is simple. It’s good for everybody when our customers have the best phone systems for their needs — and when the systems out in the field represent our latest technologies and capabilities. If we can make it easier and more affordable for you to take advantage of our best work, everybody wins.

If you’re looking to upgrade an older Toshiba business phone system, don’t miss out!
Most promotional offers end March 27, 2015.
For full details, visit



Update your Existing Toshiba Phone System and Save


Over the course of 36 years, Toshiba Telecom has delivered hundreds of thousands of telephone systems for business, government, institutional and enterprise customers. Many of the Toshiba phone systems still in use are more than a dozen years old. These legacy workhorses are reliably doing their jobs, but the generations that came after them offer so much more.

Voice over Internet Protocol (VoIP), for one. With VoIP, there’s no need to manage separate voice and data networks; your Ethernet LAN can handle both. And IP brings productivity, convenience and control features that digital phone systems never dreamed of. Things like:

  • SIP trunking, connecting locations into one seamless system without long-distance charges
  • Unified messaging to manage voice mail and email in one inbox
  • Unified communications to merge phone and PC/laptop/tablet into a powerful multimedia productivity tool.
  • Mobility options that have office calls find you anywhere and let you use your smartphone as an office phone system extension

If this sounds good, here’s something that will sound even better: There has never been a better time to trade up to a current-generation system from a legacy Toshiba Strata® system, including Strata DK, Strata CTX or Strata CIX business telephone systems.

Wherever you start, it’s your choice how you take advantage. You can upgrade to a system that supports both digital and IP, so you can reuse your existing digital phones and migrate to IP in stages. Or move to pure IP communications in a compact, all-in-one server about the size of a phone book. Or get your business phone services from the cloud for less than a dollar per day per user.


Whichever way you want to go, we’ve got an irresistible trade-up deal for you — huge discounts on phones, user licenses, software updates and support, depending on the upgrade path you choose.

Don’t miss out! Most promotional offers end March 27, 2015.
For full details, visit



An excellence award for one of the first authorized dealer programs in the industry — ours

Channel-Excellence-141980 — Mount Saint Helens erupted. John Lennon was shot. Ordinary People won “Best Picture” at the Oscars, but more people saw John Travolta and Debra Winger break up and then make up in Urban Cowboy. The Eagles broke up and didn’t make up. And 10 dealers who are still with Toshiba joined the Authorized Toshiba Dealer network to sell business communications systems.

And now, Toshiba’s distinguished channel partner program has been named the “People’s Choice” winner of the INTERNET TELEPHONY Channel Program Excellence Award for best channel program.

Toshiba’s Telecommunication Systems Division was actually one of the first in the industry to build an authorized dealer network. Many of our dealers have been with Toshiba for more than 20 years, some for more than 30 years.

What drives such long-term loyalty? Well, several reasons:

  • We help dealers succeed. Unlike most of our competitors, Toshiba is one of the only major business telephone system manufacturers that does not sell direct, so we do not compete with our dealers. We focus our efforts on helping dealers succeed and grow their We provide sales leads, promotions, application and technical support, and a wide variety of learning and certification programs, both in-person and online, to help them win and keep customers.
  • We deliver what customers want. We deliver award-winning products and intelligent migration/upgrade programs, backed by some of the industry’s longest warranties — as much as seven years. And we offer financing programs that help dealers quickly qualify their customers.
  • We support regional/national accounts. Toshiba’s National Accounts Program is one of the only manufacturer programs that provides standardized pricing and service for accounts with locations anywhere in the continental U.S. By standardizing training, certifications, installations and service, Toshiba has helped dealers succeed with national accounts for 30+ years.

“Toshiba has won our loyalty and respect by successfully working side by side with us on behalf of thousands of customers over our 34-year relationship,” said Stan Stevens, president of the Michigan-based CTS Companies. “As an Authorized Toshiba Dealer, we can provide the expert guidance customers need to purchase a new system or upgrade a current business telephone system. Toshiba provides a low cost-of-ownership migration strategy, eco-conscious products and a wide array of award-winning communication solutions.”


In short, we take good care of our dealers, so they can take good care of their customers. That strategy has created a highly successful and extensive program. Today, the Authorized Toshiba Dealer network includes more than 400 dealers with 700+ locations in all 50 states as well as telecom divisions in Canada, Mexico and parts of Asia and Europe.

“On behalf of TMC and INTERNET TELEPHONY magazine, we are pleased to recognize Toshiba’s distinguished channel partner program as the “People’s Choice” winner of the INTERNET TELEPHONY Channel Program Excellence Award for best channel program,” said Rich Tehrani, CEO, TMC.

“We are honored,” said Brian Metherell, vice president and general manager of Toshiba’s Telecommunication Systems Division. “Our Authorized Toshiba Dealers are a source of great pride for our organization.”

See the complete list of award winners in the October 2014 issue of INTERNET TELEPHONY.

For more Toshiba information, please visit our website at:


e-rateNow you can get E-Rate Discounts for Toshiba’s VIPedge Cloud-Based VoIP Communications

Schools and libraries in the U.S. have a good friend in the Schools and Libraries Universal Service Support Mechanism — commonly known as the E-Rate Program. Telecom service providers pay into a universal fund under the auspices of the Federal Communications Commission. Under the E-Rate program, this fund subsidizes discounts — more like rebates — that make telecommunications and Internet connectivity possible and affordable, especially in under-privileged or rural areas.

Providing rebates for 20 to 70 percent of the costs of eligible services (depending on the economic and geographic status of the population served), the E-Rate program distributes about $2.25 billion per year to public and non-profit K–12 schools as well as public and private libraries.

Thousands of schools across the U.S. already have Toshiba’s IPedge® and Strata® CIX on-premises business phone systems. Now Toshiba’s VIPedge® cloud-based solution is eligible for the E-Rate program and is available to schools and libraries at a significant discount. In addition, existing Toshiba systems can be networked together for a hybrid solution that connects schools, school districts and libraries into seamless communities.


Schools and libraries have a lot to gain by getting their phone systems from “the cloud.” It already was a good deal, and with E-Rate approval, it’s downright irresistible:

  • No need for an on-site phone system. The intelligence of the phone system is securely in the cloud. Think Netflix® instead of a DVD player, or voice mail instead of an answering machine.
  • Smooth transition. If you already have a Toshiba phone system, you can network it to VIPedge, or migrate everything to VIPedge. Either way, you’ll save by reusing existing Toshiba IP phones.
  • On-demand growth. VIPedge supports up to 500 users in multiple locations. When you add staff or build new schools, just license more users. It’s that simple.
  • A truly unified school district. Schools and libraries across the district/region are integrated through a solution that works across locations. No interoperability issues or finger-pointing.
  • Easy management. Authorized system administrators can securely manage the VIPedge system from anywhere through a Web portal. Users have control over their own phone features.
  • Collaboration, convenience and productivity. Essentially put a desktop phone in your pocket by turning Android™ or iOS® smartphones or tablets into multimedia office productivity tools.
  • Unified messaging. Stop checking for messages in multiple places. Voice messages and faxes can land in your email inbox, so you don’t miss important contacts.
  • Emergency communications. A situation or outage on site won’t affect your phone server in the cloud, which is protected by disaster recovery tactics. And during a crisis, calls can be automatically forwarded to teacher/staff cell phones or home phones. You stay in touch.

Moving phone services to the cloud is easy. Toshiba and its authorized dealers provide installation, implementation,library training and management. You don’t have to buy, house, maintain and upgrade an on-site phone server. You get premium communications for a modest monthly fee per user — made all the more affordable now with substantial E-Rate subsidized discounts.

For more information on the E-Rate program:

E-Rate Program Overview

Schools and Libraries Eligible Services List

E-Rate Program Deadlines

For more Toshiba information, please visit our website at:


cloudsYour existing Strata CIX system can deliver the latest IP business communications

Imagine the possibilities. Manage voice mail and email in one place. Use your mobile device or PC to manage calls and to access UC capabilities such as presence, group instant messaging and visual voice mail. Use your smartphone or tablet as a system extension, without sharing your personal mobile number. Do it all with your current Strata® CIX business phone system. Toshiba offers two ways to do it:

  • On site. Deploy Toshiba’s IPedge® Application Server on site to support unified messaging, PC-based call control, multimedia meetings and mobility applications.
  • In the cloud. Subscribe to Toshiba’s VIPedge® Application Service to get those advanced applications as a service for a modest monthly fee per user.

It’s the power of choice. Do you want to own the application server at your facility? Or would you prefer to invest your capital in other ways and leave the care and feeding of phone system applications to the specialists? You can even take advantage of Toshiba’s hybrid cloud networking and utilize a mix of Toshiba’s on-site and hosted solutions. The choice is yours.



The Cloud — Upgrade Without Upfront Investment

Toshiba’s Cloud-based VIPedge Application Service is ideal for organizations that:

  • Want the benefits of IP without having to overhaul a phone system that’s still working well.
  • Support traveling or remotely based employees in multiple locations or using smartphones.
  • Need consistent feature interworking in a multi-site network with distributed Toshiba phone systems.
  • Plan to add staff or locations in the future and want to be agile to meet hard-to-predict growth.

Choose the Package That Meets Your Business Needs


The standard Unified Messaging package includes voice mail, auto-attendant, unified messaging, message notifications, easy voice mail management through menus and softkeys, call recording, automatic call forwarding from voice mail to an internal or external phone number, and the ability to use iOS® and Android™ smartphones as system extensions.

The Unified Communications package delivers all that and more, adding the ability to:

  • Control calls and multimedia communications from selected Android and iOS smartphones and tablets and Windows® and coming soon to Mac®* OS X.
    • Access popular business phone system features (extension dialing, hold, transfer, etc.).
    • Give out only your business number to be reached on your mobile or desktop device.
    • Access UC capabilities such as presence, group instant messaging and visual voice mail.
    • Share presence and instant messaging with users inside or outside the company.
    • Consolidate call and chat history information across multiple devices.
    • Use the built-in softphone to make calls through the office phone system.
    • Click to dial outbound calls from any application.
    • Integrate with CRM systems for screen pops of caller information.



As technology moves forward, Toshiba’s Strata CIX customers are not left behind. Gain the latest IP features and functionality by subscribing to Toshiba’s VIPedge Application Service. There is no need to add servers, voice mail cards, unified communications appliances or other hardware/software on site, so it is easy to get started. Or deploy Toshiba’s IPedge Application Server on-site. Either way, your traditional phone system just stepped into the new age.

To learn more and get a full list of the features and functionality, visit