Cool Communications for a Hot City

Phoenix Manufacturing — “The Cool Alternative” — Benefits From Toshiba’s IPedge Business Phone System
From left, Cindy Meadows and Ruth Roman of Phoenix Manufacturing with Chris Corbett of Cortel worked together to create a telephony solution to handle more than 35,000 calls per month.  Cindy administers the Toshiba system internally

From left, Cindy Meadows and Ruth Roman of Phoenix Manufacturing with Chris Corbett of Cortel worked together to create a telephony solution to handle more than 35,000 calls per month. Cindy administers the Toshiba system internally

Just about any way you measure it, Phoenix is the hottest big city in the US.  It has the highest daily average temperatures and the most days above 99 degrees — 107 scorching days a year.

Most people would consider such temperatures unbearable.  However, a new technology spawned the city’s boom in the 1950s:  air conditioning.  Thanks to air conditioning, there was more new construction in Phoenix in 1959 alone than the previous 30 years combined.  Thanks to air conditioning, Phoenix is now the 6th largest city in the US.  So it is only fitting that Phoenix is home to Phoenix Manufacturing Inc. (PMI), maker of evaporative cooling products for residential, commercial and industrial customers worldwide.

When it was time to update PMI’s phone system to modern IP telephony, Chris Corbett of Phoenix-based Cortel Communications ( recommended Toshiba’s IPedge® business phone system.  One compact IPedge EC server (only 1U, less than 2” high) handles 35,000+ calls a month for staff across PMI’s 12-acre campus.  IPedge improves PMI’s internal and external communications in several ways.  For example:

  • Staff can answer voice, email and fax messages from one inbox for better responsiveness and efficiency.
  • Sales reps and other mobile employees can use their smart phones as IPedge extensions.  Calls find them anywhere, and they don’t have to reveal their cell phone numbers.
  • Unified communications converges PC and phone with on-screen call answering, screen pops from customer/supplier records, click-to-call from Microsoft Outlook and Lync contacts, and more.
  • Moves/adds/changes and updates can be made from anywhere without the cost of service calls.
  • Automatic call distribution (ACD), with call recording and reporting, ensures that all calls are answered promptly and handled with professionalism.
Phoenix Manufacturing

From left, Ruth Roman and Cindy Meadows of Phoenix Manufacturing with Chris Corbett of Cortel are pleased with the Toshiba IPedge system that provides robust Unified Communications, contact center solution and remote system administration.

“Toshiba’s IPedge IP business telephone system enables us to deliver a quality experience for customers, suppliers and employees,” said Ruth Roman, PMI’s controller, “and the system is actually paying for itself with cost savings.”  That’s a cool alternative.



Success Story At a Glance

Customer:    Phoenix Manufacturing Inc. (PMI)

Business:     Manufacturer and supplier of evaporative cooling systems

Locations:   Phoenix, Ariz.

Dealer:       Cortel Communications
Authorized Toshiba Dealer
Chris Corbett, President

Solution:   IPedge EC system with 76 Toshiba IP 5000-series phones
Jabra wireless headsets for mobile workers
Unified messaging (single inbox for email, voice and fax messages)
Unified communications (converging phone and PC)
ACD with contact center recording and reporting
Integration with DoorKing and Cyberdata entry security phones
Simple, browser-based administration and remote management

Results:     Improved staff efficiency and customer service
Better contact center agent, supervisor and customer experiences
Reliable processing for 35,000+ calls a month
Cost savings by moving to an affordable IP system with fast ROI

Institutional Investing Savvy with a Personal View

Kensington Investment Counsel builds relationships with cloud-based business telephony

As soon as you visit the Kensington Investment Counsel Web site (, you get the sense something is very different about the Long Beach, Calif., firm.

Kensington Investment Counsel Web

Together, Patrick Orr of smplsolutions (left) and Jeff Wimbish of Kensington Investment Counsel implemented Toshiba’s VIPedge cloud-based business telephone solution for affordable, feature-rich cloud telephone services, including mobility.

“We’re a different kind of advisor — one that designs personalized investment solutions to meet the needs of individuals,” said Jeff Wimbish, managing partner.  “Kensington clients meet directly in relaxed, thoughtful discussions with portfolio managers who select securities for their accounts and monitor their holdings every day.  In this way, client portfolios reflect not only their investment objectives but also their personal values about wealth, income, investing and risk.”

Another Kensington hallmark is the willingness to capitalize on small yet worthy opportunities that large banks and brokerage companies wouldn’t bother with.  It takes an agile and nimble organization to do that, but Kensington sees the value in small investments that improve risk-reward ratios.

Agility, authentic personal service and enduring relationships…  These core values demand strong communications, and that requires a powerful and flexible business phone system.  But the managing partners at Kensington didn’t want the distractions of having to install and operate phone systems at their offices in Long Beach and Santa Barbara, two hours away.

So Patrick Orr of smplsolutions recommended Toshiba’s VIPedge® cloud-based business telephone solution.  With VIPedge, the central intelligence of the phone system is in the cloud.  All Kensington has on-site are end-user devices and the local network gear to securely connect those devices to the Internet.

Kensington Investment Counsel Web

Patrick Orr and Katie Luxton of smplsolutions (center) shows Jeff Wimbish of Kensington Investment Counsel how Toshiba’s mobile apps enables them to use their mobile phones as an extension of the VIPedge cloud-based business telephone system.

With minimal upfront investment, Kensington benefits from the latest in VoIP technology.  For example, users can:

  • Place and receive calls on their mobile phones (including Apple and Android smartphones) without revealing their mobile numbers.
  • Converge PC and phone with features such as on-screen call answering, screen pops from client records, and click-to-call from Microsoft® Outlook® and Lync® contacts.
  • Unify both locations into one phone system, with easy extension dialing, direct transfer, conferencing and more among locations.
  • Pick up calls on any phone in either location.
  • Answer voice and email messages from a single inbox for better responsiveness and efficiency.

In short, VIPedge provides the virtualized phone system to enable those “relaxed, thoughtful discussions” with clients from virtually anywhere — using technology to support new levels of responsiveness, agility and personal service.

Success Story At a Glance

Customer:    Kensington Investment Counsel

Business:     Investment strategy, security analysis and selection, portfolio construction, risk management, tax transactions

Locations:    Long Beach and Santa Barbara, Calif.

Dealer:          smplsolutions, Lake Forest, Calif.
Authorized Toshiba Dealer since 2001
Patrick Orr, Sales Manager

Solution:        Toshiba VIPedge cloud-based business telephone solution
Toshiba’s IP5131 professional, large-display telephones
Unified messaging, unified communications and mobility

Results:        Full IP phone features from the cloud
Seamlessly connectivity among offices 100 miles apart
Ability to use mobile phones as system extensions
Consistent monthly billing and single invoice for both locations

The Case for SIP Trunking

By Scott Yelton, Director of Product Management, EarthLink

When the term “SIP trunking” comes up among IT professionals or business managers, it is usually associated with direct connectivity with an IP-PBX phone system.  The opportunities to enhance current services, reduce spending and connect a business are amplified significantly by the combination of this dynamic duo.

Multi-location companies that manage multiple systems across dispersed geographies tend to see the biggest advantages when choosing this solution. The concept is to place a centralized system at a single location and use a private IP network (MPLS) to transmit voice traffic and provide features such as voice mail to all other sites from the single system (see diagram). The advantages to this approach are three-fold. First, phone/voice system management becomes less complex and costly. Because there is just one location to manage instead of a different system at each site, management resources and operating expenses can be minimized. Second, the use of a centralized SIP trunk to a remote location allows a company to collapse or decommission local phone connectivity services to the remote sites, which also reduces monthly voice expenditures. Lastly, the hardware requirements to connect SIP trunks to a phone system versus a traditional telephony product such as PRI, copper lines or trunks are far less complicated and costly.

 So why wouldn’t all multi-location companies run out and do this tomorrow?

 We have all heard the expression “don’t put all your eggs in one basket.”  This design does just that by relying on a single system and single connection to service all locations. However, the solution is to create diversity at the host site.  Adding a disaster recovery or backup site with diverse routing and equipment can prevent catastrophic failures from occurring.  Maintaining a small number of lines directly to each site also allows for backup options and the handling of other non-SIP applications.

 EarthLink Business and Toshiba’s Telecom Systems Division are prepared to help organizations design the right systems for their business plans and help overcome any obstacles or risks. At the end of the day, this decision should be made with consideration for both dollars and sense.  Good sense, that is.

What Are You Doing With Your Smartphone?

How about a free, award-winning app that would make you more efficient, professional and effective?


By October 2013, nearly 150 million people in the US owned smartphones — mostly Apple® iOS or Android™ devices.  That’s 62.5 percent of the mobile phone market, according to comScore (October 2013 U.S. Smartphone Subscriber Market Share Report).

What are you doing with yours?

According to comScore, 75 percent of us are on Facebook, 54 percent are on Google Play, 52 percent are running Google searches, 48 percent are listening to Pandora radio, 48 percent are watching YouTube videos, 45 percent checking the weather, and 30 percent following stocks on Yahoo.

We had this crazy idea for a smartphone app that — instead of distracting users from their work — would make it easier to get work done, better and faster.  What a concept.

That app is Toshiba’s Call Manager Mobile, which lets you use your smartphone as an extension on Toshiba’s cloud-based VIPedge business telephone solution.  (IPMobility does this for our on-premises phone systems.)

You can take your office calls, instant messages and visual voice mail on your Apple or Android smartphone just as if you were at your desk.  Access advanced phone system features.  Have multiple IM sessions open, and send messages to a group to speed communications.  Even though the VIPedge phone system is in the cloud, it knows who’s busy and who’s available, so you know when you can connect.

These features work with most Apple and Android platform mobile devices, including Apple iOS versions 5 and 6, Motorola Droid, Sony Xperia™ and Samsung Galaxy, among others.  But only when you want them to.  When the app isn’t activated, your smartphone performs just like itself, with its native features, contacts and voice mail.

For its ability to improve customer care and collaboration in a BYOD world, Call Manager Mobile caught the attention of the editors at CUSTOMER magazine, who named it a 2014 Product of the Year.

Toshiba’s Call Manager Mobile unified communications mobility solution has proven deserving of this elite status, and I look forward to continued innovation from Toshiba in 2014 and beyond,” said Rich Tehrani, CEO of the magazine’s parent company, TMC.

If you’re part of the smartphone majority, take advantage.  Download the free Call Manager Mobile app (or IPMobility for IPedge®and Strata® CIX systems) from the Apple App Store or Google Play App Store.

For a complete list of the 16th Annual Product of the Year Award winners, check out the January/February 2014 issue of CUSTOMER magazine:

For more Toshiba information, please visit our website at:


“Among the best on the market”

Toshiba’s IPedge Application Server earns a 2014 INTERNET TELEPHONY Product of the Year award

When we launched Toshiba’s IPedge® business phone system in 2011, we knew it would be a hit.  One compact server, about the size of a phone book, comes packed with advanced IP features, right out of the box.  Voice mail and unified messaging, mobility, multimedia conferencing and Web collaboration, unified communications and more — all in a mere 1U (less than 2 inches) of rack space.

Large 14 IT-POTYWe weren’t surprised when IPedge immediately started attracting attention, including a 2011 INTERNET TELEPHONY Excellence Award and a 2011 INTERNET TELEPHONY Product of the Year Award.

Of course, we didn’t want our loyal Strata® CIX customers to be left behind.  So last year we delivered the IPedge Application Server, which brings the advances of IPedge to Strata CIX systems without forcing a wholesale move to IP.

IPedge-EP-high-left-angle1Yes, you heard that right.  We made backward compatibility a forward strategy.  We’re not Microsoft, after all.  We took an all-new, pure IP technology and connected it back to our legacy systems and users.

It seemed like the right thing to do.  It was, and INTERNET TELEPHONY took notice again, honoring the IPedge Application Server with a 2014 Product of the Year Award.

“In the opinion of our distinguished judges, IPedge Application Server has proven to be among the best communications and technology solutions on the market in 2014,” said Rich Tehrani, CEO of TMC, the publication’s parent company.

With IPedge Application Server, Strata CIX users can:

·         View and manage voice mail, email and fax messages in a unified email inbox.

·         Use Apple® and Android™ smartphones and other devices as office phone system extensions.

·         Have incoming calls ring on both a desktop phone and smartphone with pass-through caller ID.

·         Manage calls, see the status of colleagues, text chat with them and more from a PC or laptop.

·         Collaborate in audio conferences (set up via Outlook® Calendar, if desired) where users can share their desktops and video.

All three IPedge models (from 40 users up to 1,000 users) can be application servers for Strata CIX systems, and all Strata CIX models can use an IPedge for an application server.  You can even upgrade legacy Strata CTX digital business telephone systems to Strata CIX and then add an IPedge Application Server to gain these advanced IP capabilities. The IPedge Application Server is also future-ready and can be upgraded to a full IPedge system with call processing with just a simple upgrade license.

To see the complete list of 2014 INTERNET TELEPHONY Product of the Year winners, see the January/February 2014 issue of INTERNET TELEPHONY magazine (

For more Toshiba information, please visit our website at:

What Happens When Everyone in Your Organization Goes Wireless?

By Kelly Myers, Senior Director Marketing, Jabra North America

A lot has been made of “mobility in the enterprise,” describing how we’ve now got the tools to be as productive outside the office as we used to be when we were tethered to our desks.

Unified Communication Headset By Jabra. Model GO 6400

But with all this discussion of “mobility in the enterprise,” maybe we’ve ignored the obvious — namely, “mobility INSIDE the enterprise.”  If putting productivity tools such as computers, tablets and mobile telephony in the hands of all of your people is good, why shouldn’t we extend this same philosophy to mobile communications technology? What happens when you let 100 percent of your entire workforce be as productive walking down the hall as they are sitting dutifully at their desks? What happens when your most critical subject matter experts are available for consultation no matter where they are — at their desks, in their cars, or in a conference room on Level 5 in Area 51?

You already know what wireless headsets are, but you might not have considered what could happen if everyone in your entire company decided to wear one. Want to hear what happens?

Greater organizational speed.

When everyone is reachable no matter where they are, decision timeframes get shorter. Big ideas have faster cycle times and more iterations. Projects wrap up faster and get to market sooner, pulling revenue forward. Sound good? Look at Jabra’s PRO™ 9400 series: with seamless connectivity to your office phone, soft phone and mobile, your team is reachable no matter how your customers want to contact them.

Better ideas.

Better collaboration means better ideas. When you can get the right people involved quickly, no matter where they are, you have more opportunities to iterate big ideas. When you can get ideas in the market faster, refine them based on market feedback and re-launch them, all while your competitors are still trying to get their first generation out the door, you’re ahead of the game. Look at Jabra’s SPEAK™ 510 Bluetooth speakerphone: this speakerphone is built for small group collaboration, wherever and whenever it needs to happen.

Jabra’s SPEAK™ 510 Bluetooth Ppeakerphone

Customers that love you.

If you’re comfortable defining “love” as developing a closer working relationship with your customers and being able to collaborate more face-to-face — or at least staying with them on the line until their problems are solved — then yes, going fully wireless will deepen your customer relationships. Look at our MOTION™ UC Office headset: the only headset your customer-facing people will ever need, with triple connectivity that allows users to easily transfer calls to their mobile phones as they head out the door. And for more customer service-oriented team members in the office, look at Jabra’s PRO 900, a wireless headset that lets traditional contact center workers do whatever they need to do — get up, trouble shoot products or find whatever materials the customer needs — to solve their customers’ problems. No more putting customers on hold.

Bonus: All this with convenience and lower costs.

These are big benefits to any organization — but how do you manage this much complexity? It’s surprisingly easy with Jabra’s Xpress headset management software, which lets your IT team mass deploy headsets, manage settings and monitor usage, all with the click of a mouse, saving time, aggravation and a lot of desktop support budget, too.

*  *  *

At Jabra, we spend a lot of time on things like this. Most people will think of Bluetooth when they think of Jabra, which is great — we launched the world’s first Bluetooth headset and sell more Bluetooth headsets globally than any other brand. But in reality, we also launched the world’s first wireless headset, the first digital wireless headset and the first UC-certified USB headset. But more than just the individual headsets that you or I might wear, Jabra spends a lot of time making sure that all of these headsets can work together without wireless interference and that your entire suite is easy to manage from the convenience of a single desktop.

We believe that devices make experiences — and experiences create the habits that can change how a company communicates and collaborates. So let’s get past the “why headsets” discussion. The real question is, “why not take everyone wireless today?”

In Any Type of Relationship, Communication Is the Key

Valentine’s Day is approaching fast, which means people are looking for creative and innovative ways to send their love.  Thanks to modern-day telecommunications, the options are endless.  As opposed to the days when a hand-written love letter was the typical valentine, today there is an array of ways of sending love to that special someone.  One can send an e-card, a text, an email, a Facebook message, a video message…the possibilities are as endless as the modern modes of communication.  In fact, living in a globally connected world, telecommunications plays a huge role in helping to keep in touch with loved ones who are continents away.

But Valentine’s Day isn’t just for your personal life.  It can also apply to everyday business. Maintaining good relationships with your existing customers, no matter how small, is essential to keeping your business thriving. It’s no secret that in order to have repeat business, you must follow-up in a way that has a positive effect on the customer.

While you are searching for that perfect valentine for your loved ones, why not pick up the phone and tell your customers “thank you,” or even create a special video or email for them?

Taking advantage of modern telecommunications can make your Valentine’s Day extra special.  Just remember: in any type of relationship, communication is the key.

Happy Valentine’s Day from Toshiba Telecommunication Systems Division.

Thank You for being a fan


Comparing Options for cOnnecting to The Public Phone network

First defined in 1988, the ISDN standard (which stands for Integrated Services Digital Network) was established to carry voice, video, data and other network services on the traditional telephone company network.  Most modern digital PBXs (private branch exchanges — i.e., business phone systems) connect to the phone company using ISDN Primary Rate Interface (PRI) circuits — T1 trunks that carry 24 channels (23 bearer channels and one signaling channel, for a total of 1.544 megabits per second (1544 kbps) in North America).

whyupgrade02Then along came SIP trunking to challenge the status quo.  Whereas ISDN was designed to enable voice networks to carry data, SIP was designed to enable data networks to carry voice — including advanced communications features ISDN never dreamed of.

Which trunking standard is best to connect your business telephone system to the outside world?  Let’s take a look at how they compare on essential attributes:

Features.  ISDN supports dozens of baseline features for business telephony, such as call forwarding, call waiting, caller ID, hunt groups, audio-conferencing and more.  SIP supports a full set of ISDN-like features and more.  SIP redefines the possibilities with new IP services such as IP contact centers, call follow-me, unified communications, and the ability to publish local numbers in different markets while having the calls handled at a central location.

But they key benefit of SIP trunking is that your existing broadband access connection — the same one you use for data and Internet access — can now connect voice calls to and from the public telephone network.  There’s no need for separate Internet/data and voice trunks, so you save money while streamlining your communications infrastructure.

Business-grade voice quality.  ISDN achieves voice quality by one-to-one provisioning — one voice call per 64-kbps channel (23 direct inward dial numbers per ISDN PRI trunk) — to support two-way conversations.  With SIP, voice quality is achieved by prioritizing voice over data, since data (emails, text messages) can tolerate a few milliseconds of delay while voice needs immediacy.  Most business-class routers have the bandwidth management capabilities to ensure that voice traffic gets the priority treatment it requires.

Simplicity.  With ISDN, you have to buy, deploy, operate, manage, troubleshoot and upgrade separate access connections for voice and data.  With SIP trunking, you can converge voice onto your broadband access connection and eliminate the traditional ISDN PRI connections to the phone company.

Bandwidth efficiency.  SIP beats ISDN hands-down here.  ISDN PRI lines are configured into 23 bearer channels, and each channel is configured either for voice or data.  You can’t switch them up.  You can’t use idle voice channels to handle sudden peak demands in data, or vice versa.

With SIP trunks, channels are virtual — set up and taken down as needed — so bandwidth can be much more efficiently used.  If there are lots of concurrent calls, SIP sets up more channels for voice.  When there are few people talking on the phone, that bandwidth is available for data and Internet access.  You get more value out of the same broadband access connection.

Scalability.  ISDN trunks are divided into 23 channels, and you can’t buy just a few of those channels.  If you only need 15 voice channels, you still have to pay for 23.  If you need more than 23 channels, you’d have to buy two trunks (46 channels).

Since SIP trunks are virtual, your broadband access connection can have as few or as many channels as you need, up to total available bandwidth.  If you only need 15 voice channels, just buy 15.  If you need more than 23, no problem.  And if you suddenly find you need more channels than you thought, a feature known as call bursting enables the connection to handle those calls on virtual channels beyond the ones you’ve paid for.

Easy set-up.  If you need to connect a Toshiba IPedge system to the public voice network, it is much easier to do it with native SIP trunking than to program a gateway to translate between PRI/analog and SIP.  When the technician selects “Toshiba SIP Trunk” in the management system, the correct settings and parameters are automatically entered.  There are no interface cards or gateways to configure.

* * * *

Whether you’re looking to reduce the cost of connecting calls to the public telephone network or to take full advantage of what your IP business phone system can offer, take a good look at SIP trunking.  To find out more, visit

ISDN vs SIP Trunking Infographic

Toshiba is focused on building a better future

For more than 135 years, Toshiba has focused on building a better future. A future where technology is used to power progress, improve business outcomes and create a better quality of life. A future committed to exploring new and innovative territory every day and being a responsible corporate citizen. At Toshiba, we are committed to more than just creating powerful products, we’re committed to cultivating a future of empowered people and businesses.

Click here to watch the video

Toshiba Video


How it Works and WhAt’s In It For Your OrganizationGlobal4

Now that we have launched Toshiba’s SIP Trunking I-VoIP Service, people are asking, “What exactly is SIP, how does it work, and what’s in it for me?”  Here’s a very quick Q&A to explain the basics.

What is “trunking”?

A trunk is your phone system’s connection to the outside world.  Most organizations use two very different types of trunk connections:

·         A traditional telephone company access line to connect voice calls to the public switched telephone network (PSTN)

·         A broadband access connection for data and Internet access

Many organizations integrate voice and data over the second type of connection and use IP wide area networks (WANs) to link their own locations but still use traditional PSTN trunks to connect outside the company, such as to business partners, suppliers and customers.

Which one of these trunk types is an SIP trunk?

SIP trunking service runs as an overlay on your broadband access connection.  Its claim to fame is that it enables the same link you use for data and Internet to also carry voice calls to the public telephone network.  Voice is added to the mix as another IP application, one that gets priority treatment to ensure business-grade call quality.

Why not just keep using our phone company trunk?

If your current voice trunk connection is an analog CO (central office) line or an ISDN primary rate interface (PRI) circuit (most common), you’re missing out on advanced features that are quickly becoming essential, and trunk bandwidth is not being used as efficiently as it could be.

In either case, you have to maintain separate voice and data connections.  For many businesses, SIP trunking eliminates the need for that separate trunk to the public telephone network while enabling new features and cost savings that traditional connections cannot do.

Global1New features like what?

SIP supports the standard services you expect, such as call forwarding, call waiting, caller ID, hunt groups and audio-conferencing.  But SIP also enables new features from your IP phone system to work over the network, such as:

·         IP contact centers, where agents can be located anywhere; their status is known to the network; and calls are load-balanced among them.

·         Find-Me/Follow-Me, where incoming phone calls ring either simultaneously or sequentially on your desk phone, mobile phone or other number until they find you, on your terms.

·         Unified communications, which converge the many ways people communicate:  desktop phones, cell phones, voice mail, email, multimedia conferencing, Web-based collaboration and more.

·         Number mobility, with which you can, for instance, publish local numbers in markets where you have no physical locations and have those calls centrally handled.

·         Nationwide 911 support, with the ability to configure the correct emergency response location even when you move your VoIP elsewhere in the United States.

·         Service continuity by rerouting calls to another destination if the network connection to your premise is unavailable.

At the carrier level, how does a call connect to both IP and traditional voice networks?

When a user places a call from a company phone system to an external number, the call carries an SIP address — a Uniform Resource Identifier (URI) — which can be a phone number, a fax number, an IP address, an IM (instant messaging) address, etc.  Session border controllers at the edge of an SIP service provider’s network refer to directories to translate those URIs and determine how to route the call.  For example:

·         If the number being called is on the traditional telephone network, the call is routed over the IP cloud to the public telephone network gateway closest to the called number, to minimize long-distance charges.

·         If the number being called is also on an SIP trunk, the call could travel on IP networks for the whole journey (for very low or no per-minute charges), since service providers often have agreements to carry calls for each other.

·         If the called and calling numbers are both on SIP trunks, but there is no continuous IP path between those points, the call could be handed off to the public telephone network and then back into the IP realm via gateways.

slide-2What advantages does SIP trunking offer?

In addition to the potential savings from eliminating those separate, underutilized phone company trunks, SIP offers some other compelling cost and performance benefits:

Dramatically lower long-distance and toll-free charges.  Thanks to SIP trunking among carriers (said to be in the carrier “cloud”), calls to local or toll-free numbers can be automatically routed to other locations, such as a central call center or headquarters, over the IP network instead of the public telephone network.

More efficient use of available bandwidth.  With ISDN, channels are configured for voice or data, and neither one can help out the other.  Spare capacity sits unused.  While SIP borrows the term “trunk” from the traditional telephony world, an SIP trunk is a virtual channel, set up and taken down as needed.  As a result, bandwidth on the broadband access connection is available for data/Internet whenever it isn’t needed for voice.  A feature known as call bursting even enables you to use more bandwidth than you’ve paid for to meet occasional surges in demand.

Service continuity.  Direct inward dial (DID) calls can be forwarded to a specified alternate number, such as a mobile phone, if the broadband connection is unavailable.  So you won’t miss calls even if the LAN or WAN is down.

Business-grade voice quality.  This is not an SIP feature per se, but the router/firewall that connects your phone system to the service provider network can be configured to prioritize voice over data for the call clarity you expect.

Easy set-up.  If you need to connect an IPedge® system to the public voice network, it is much easier to do it with native SIP trunking than to program a gateway to translate between PRI/analog and SIP.  When the technician selects “Toshiba SIP Trunk” in the management system, the correct settings and parameters are automatically entered.  There are no interface cards or gateways to configure.

SMBs and multi-location enterprises have a lot to gain from SIP.  Toshiba makes it easy, with a pre-tested, pre-certified, single-vendor solution for SIP trunking throughout the continental United States.  Find out more about what SIP can do for you.

For more Toshiba information, please visit our website at: